Mission and vision

Most clothing is designed to follow trends. We start from a reference instead—leaves, erosion, growth patterns, light, and texture—and turn it into graphics and construction that make sense on a garment.

Nature is the starting point. We pull from patterns, materials, and environmental detail, then translate that reference into artwork that belongs on a garment.

The design has to function first: fit, comfort, and how the piece works with an outfit. Graphics are used to add meaning, not to take over the look.

We aim for pieces people keep wearing over time. If a design only works as a trend or a photo, it doesn’t meet the standard.

"It’s about knowing where to buy things, not this mass thing you can get anywhere."

- Virgil Abloh, founder of Off-White and creative director of Louis Vuitton menswear.

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